SaaS · Identity Intelligence
Built for measurement.
And corrective action.
IDpulse is a nine-tab client portal — with a tenth on the way. Each tab answers a distinct question your brand team needs answered daily — from identity health and historical drift to competitive positioning and AI surface monitoring. You log in, read the Brand Health Score at the top, and navigate to whichever view your situation requires.
Built for brand managers who need clear, actionable insight — not raw data — and for consultancies who need to deliver structured analysis and boardroom-ready reports without building everything from scratch each time.
Four capability areas.
One workspace.
The platform is organized around four capability areas — each designed to answer a distinct question your brand team needs answered. Every view links back to the same Brand Health Score so context is never lost between sections.
Identity Analysis
Understand where your brand actually stands — how it expresses itself, how the market perceives it, and how both have shifted over time. A single Brand Health Score anchors every view, with trend context and a prioritised action panel to start every session.
- Brand Health Score + trend
- Expression vs. perception gap
- Longitudinal identity tracking
- Earned media signals
Market Positioning
See where your brand stands relative to competitors and the wider market — where identities overlap, where you hold differentiated ground, and where structural white space remains unclaimed. Surface the positions worth owning before others do.
- Competitive identity mapping
- Differentiation vs. confusion risk
- White space identification
- Audience resonance by market segment
AI Visibility
Track how major AI assistants characterise your brand when audiences ask for recommendations, comparisons, or category opinions. Surface divergence from your actual positioning — and get prioritised actions with realistic timelines.
- AI platform identity alignment scores
- Divergence detection and history
- Prioritised correction actions
- Trend tracking across platforms
Simulation & Content
Test strategic shifts before committing to them, and create content that stays inside your identity. The simulator projects how a repositioning would land structurally; the content tools keep every draft coherent with your brand model before it goes live.
- Strategic shift projection
- Identity risk early warnings
- On-brand content drafting
- Identity-aware publishing guidance
Write to your archetypes,
not to a brief.
The Content Creator is a dual-purpose companion for your copywriters. They can evaluate thier draft against set identity anchors and receive recommendations, or even get a compliant version rewritten with AI.
When something is off, you get specific rewrite suggestions — not just a warning. Apply individually or in bulk, save the finished draft, and switch channels. Compliance adjusts throughout.
Your archetype mix and compliance score update as you type. Boundary violations surface inline, not after submit.
Each rewrite suggestion shows its projected archetype effect before you apply it. Apply individually or all at once.
Switch between LinkedIn, Instagram, press release, or internal brief. Tone recalibrates while compliance is maintained.
Every draft is saved with its compliance score and channel. Your library shows at a glance which are ready to publish.
Your brand has an AI reputation.
Now you can manage it.
The AI Output Monitor shows you how 6 different LLMs describe your brand when people ask for recommendations, comparisons, and category opinions. Each scan scores those descriptions against your brand's identity anchors — surfacing what's on-tone, what's drifting, and where competitor positioning is bleeding into your narrative.
What sets it apart: IDpulse doesn't just show a score. It explains what's driving the gap between how AI represents your brand and how you actually position it — and gives you specific, prioritised actions with realistic timelines.
ChatGPT, Gemini, Perplexity, Grok, DeepSeek, and Claude each get a separate identity alignment score — so you see exactly which assistant is drifting and by how much.
The platform connects what AI says to what's shaping it — your owned content, earned press, or competitor signals — so you understand the cause, not just the symptom.
Each gap generates a specific recommendation — what to create, amplify, or address — with a plain-language explanation and a realistic timeline for when to expect change.
Every scan is saved with a timestamp. Compare scores month over month and see whether your actions are moving your AI reputation in the right direction.
Reporting that's ready
to present, not just read.
Every view in IDpulse can be exported. Select your template, choose which sections to include, add commentary, and produce a branded PDF in one click.
Board Briefing
CRI score, top drifting anchors, 90-day trend, and competitive snapshot. Formatted for executive audiences — two pages.
Campaign Brief
Priority personas, anchor targets, tone calibration, and audience alignment. A brief teams can act on immediately.
Quarterly Review
Period benchmarking, drift timeline with event markers, and anchor-level progress — a structured record of what changed and why.
Competitive Landscape
Positioning map, overlap scores, narrative collision summary, and white space annotation — ready for strategy sessions and pitches.
Full branded PDF from any module view. Your logo, your colour scheme, your layout preferences.
Remove IDpulse branding entirely. Agencies deliver the full output under their own identity.
Add your commentary and strategic interpretation before export. The output is yours to frame.
Automate periodic reports by email — weekly, monthly, or triggered by a CRI threshold crossing.
Simulate the move
before you make it.
The most expensive brand decisions are the ones you can't undo. A repositioning, a new campaign angle, a market entry — each carries structural risk that most brands only discover after execution.
The Brand Shift Simulator projects the structural impact of any brand identity change — on coherence, competitive differentiation, and audience alignment — before a single euro of budget is committed.
before any execution
delta per scenario
not oracle predictions
Narrative collision
is measurable.
IDpulse maps your brand and your competitors onto the same identity anchor space. Where the shapes overlap, you are spending on narrative others already own. Where you diverge — that is protected territory.
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See the platform
running on your brand.
No slides. No demos of synthetic data. We walk through the platform with your brand loaded — or a competitor of your choice. Bring your questions.